According to Ice Cube, the main responsible that most of the world is not aware of The Big 3 basketball league is none other than the NBA. There might be some truth to that but the rapper and founder of the 3 v 3 league just made a serious accusation against Adam Silver's NBA. In recent days, Ice Cube released a video where he vaguely addresses the gatekeepers and seems to threaten them. He vowed to go on what he calls a 'F**k the Gatekeepers podcast tour'. Over the next few weeks, Cube will keep accusing the NBA for making sure people don't realize that The Big 3 has existed for 6 seasons.
Ice Cube flat out revealed that the NBA considers The Big 3 a threat and they have been actively trying to boycott them behind the scenes. He doesn't get why they are trying to boycott another league that has only NBA retirees playing there. He said this to Joe Rogan: "I'm not trying to compete in any way shape or form with the NBA. We are very complementary. So, I don't understand why they would do some of the things that's being done behind the scenes. Encouraging people to not sponsor us, encouraging networks not to play us. We've been able to survive but at a certain point it's just redundant and ridiculous. We gotta fight back in some way, shape or form."
What is Ice Cube's The big 3?
The Big 3 is a professional basketball league of 3 vs 3 teams that use mostly semi professional players with a combination of retired NBA stars. When the finals take place, the winner takes home the Julius Erving Championship Trophy. The rules compared to the NBA are very different, it in no way competes with the league. Ice Cube is simply tired of getting boycotted and wanted to speak to the public in some shape or form. Not even major networks would talk to him about the tournament. Although he did recently partner up with CBS/Paramounth+ to transmit all the games in the U.S. Internationally, The Big 3 is covered on DAZN, Vyre Network, and Youtube.
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